How WeChat Content Gets Seen Is Changing. How Should Brands Adapt?
Over the past few years, WeChat has rolled out a series of gradual but significant changes to its content...
2025 Overview: From Travel Behaviour Shifts to Platform Evolution in China
As 2025 comes to a close, it’s a good time to review how China’s travel and digital landscape have evolved...
How Gen Z Engage with Digital Platforms Today
Gen Z is no longer a future audience for brands but a defining force in securing long term relevance,...
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Over the past few years, WeChat has rolled out a series of gradual but significant changes to its content...
As 2025 comes to a close, it’s a good time to review how China’s travel and digital landscape have evolved...
Gen Z is no longer a future audience for brands but a defining force in securing long term relevance,...
AI is increasingly influencing every part of marketing, including the starting point of how people look...
As rednote’s official agency, we are thrilled to share that our team just had an incredible visit to...
Please be careful of job posts / group invitations by individuals pretending to be INITSOC It has come...
Ever wondered about how to advertise on rednote (known as xiaohongshu or little red book) before kick-off...
rednote, also known as xiaohongshu and little red book, is famous of its significant influencing power....
It is our honour to be invited to the two-day event “MARKET DISCOVERY PROGRAMME: EXPAND IN CHINA WITH...
[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening,...
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